When it comes to the cosmetic industry, this field of work is literally flooded with brand-after-brand. Some of the biggest names are located in this exclusive industry, which includes Maybelline, L’Oréal, Covergirl, Almay, MAC and Revlon. One of the hottest new brands on the market today is Lime Crime, and it has helped to revolutionize the industry in more ways than one. Founder Doe Deere is at the top of her game and the brand is an actual reflection of her personal style. Deere was born and raised in Russia, and she didn’t move to America until she was 17 years old. This young woman always had a passion for the music business. After arriving in New York City, she would go out and join a local band.
This local band traveled in and around the New York City metropolitan area. When it comes to finding love, this is where Deere actually met her husband of today. She learned a lot about the music business, especially in a business-sense. Deere has always had an entrepreneurial-spirit. At the age of 13, she sold temporary tattoos to her Russian classmates. Deere actually helped to make these tattoos become very popular back in the day. After playing in the band for a long time, Deere’s feelings began to change as she has always enjoyed fashion. FIT was her next stop, and she attended this New York City school with a passion. This would go on to be the conception of Lime Crime. Deere loved to wear bright and bold colors on a regular basis, but most cosmetic lines weren’t offering what she was seeking. She had found her niche and in 2008 and Lime Crime would eventually hit the market.
This cosmetic company differs from the rest because of its flamboyant style, its rebel attitude, and its health benefits. The company’s makeup products are paraben and petrolatum-free. These are vegan cosmetics, which are safe to use on a consistent basis. The liquid-matte lipsticks are some of its best sellers, and they come in a myriad of vivid colors. The colors included are red velvet, wicked, scandal, pumpkin, rustic, fetish, riot, wisteria, true love, saint, pink velvet, black velvet and many more. Doe Deere and Lime Crime is the leading by example and this duo is the perfect one-two punch.