Founder of Lime Crime- Doe Deere’s journey in America

A Russian girl with American dreams, Doe Deere, is the founder of Lime Crime which is a makeup company started in the late 20s with more than 35 employees in Los Angeles. She is now inspiring millions of women in the world who want to achieve their dreams in America.

Her life turned upside down when young Doe’s family decided to move out from Russia to New York for better opportunities. The family had to struggle a lot at first since it wasn’t an easy start. Doe’s mother who was an accountant in Russia took little jobs like cleaning apartments or walking dogs to make ends meet.

The next six months were tough since Doe’s family had moved into a homeless shelter in Manhattan with a tiny room and single bed without any kitchen. Even after all these hard times, Doe was still reluctant to achieve her dream to become a fashion designer and continued to work hard for it.

During 1999, all their lives changed when they met a lawyer and feminist named Dorchen Leidholdt who realized their potential and helped Doe to get into the Fashion Institute of Technology and her little sister into Columbia University through a full scholarship.

The family was then transferred to the Lehman Projects in East Harlem in 2000, and the sisters were glad to have separate rooms and a kitchen too though there were many hurdles for the family, but they were determined to work hard and win eventually.

The hardships made Doe capable of achieving great things and after 20 years of dedication and hard work she finally started her own makeup company, Lime Crime which instantly became a huge success in 2008.

Doe believes that her ‘American Dream’ wouldn’t have been possible without the support of all the people in America who helped her and her family during their worst times. She is willing to contribute and give back the same love she received so that she could help other immigrants feel welcomed in America by promoting a better and positive image about America.

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Doe Deere/ Lime Crime Cosmetics

Doe Deere is the founder as well as the CEO of Lime Crime Cosmetics. The cosmetic line has become increasing popular due to the fact that the Deere believes that cosmetics are an expression of freedom as well as self-expression. Therefore, a person can openly express themselves by simply wearing a certain make-up.

Doe Deere has made people understand that wearing make-up is not about being “natural”. However, wearing cosmetics is all about how one happens to feel at that moment. Therefore, the cosmetics one chooses can send a message to others about what they are feeling inside on any given day. Learn more: http://www.doedeere.com/

Ms. Deere designed her make-up line with vibrant and bold colors which are also animal friendly. Lime Crime Cosmetics does not test their products on animals. Lime Crime has a fine selection of lipstick, eye shadows, nail polish and other make-up products.

Doe Deere always had great ambition and drive to succeed. In addition, she is an advocate for women achieving success on their own terms. Deere has stated many times that this is no longer a male dominated business world and women deserve a chance also.

Deere started her cosmetic business by simply registering for an account on eBay over a decade ago. Deere would regularly skim eBay and other related web sites trying to get new ideas about starting her own business. Lime Crime Cosmetics came into existence in late 2008. The company turned out to become an ultimate success.

Running a company is a great deal of work Deere admitted however, at the end of the day she leaves the office knowing that she truly made a difference for so many people. Lime Crime has become so popular because it offers far from ordinary cosmetic colors as well as choices. The public is always looking for something new and different. For example, unconventional hair color seems to sell like hot cakes as opposed to typical colors such as blonde and auburn.

Lime Crime Cosmetics was one of the first companies to focus a great deal upon E-Commerce. Focusing on E-Commerce certainly paid off for Doe Deere and Lime Crime. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur

Finally, Doe Deere gets her ideas from listening to customer feedback. In addition, she also researches current fashion and make-up trends to get a better idea on what society really wants in 2017.

Doe Deere attended the “Fashion Institute of Technology” which is located in New York New York. Her studies involved Business Design and Technology.